Introduction
The book’s first section includes two chapters.
Chapter 1
“Introduction to Electronic Commerce,” defines electronic commerce
and describes how companies use it to create new products and services, reduce
the cost of existing business processes, and improve the efficiency and
effectiveness of their operations.
Chapter 2.
“Technology
Infrastructure: The Internet and the World Wide Web,” introduces the
technologies used to conduct business online, including topics such as Internet
infrastructure, protocols, and packet-switched networks
Chapter 3.
“Selling
on the Web: Revenue Models and Building a Web Presence,” describes revenue
models that companies are using on the Web and explains how some companies have
changed their revenue models as the Web has matured.
Chapter 4.
“Marketing
on the Web,” provides an introduction to Internet marketing and online
advertising. It includes coverage of market segmentation, technology-enabled customer
relationship management, rational branding, contextual advertising, localized advertising,
viral marketing, and permission marketing
Chapter 5.
“Business-to-Business
Activities: Improving Efficiency and Reducing Costs” explores the variety of
methods that companies are using to improve their purchasing and logistics
primary activities with Internet and Web technologies. Chapter 5 also provides
an overview of EDI and explores how the Internet provides an inexpensive EDI
communications channel that allows smaller businesses to reap EDI’s benefits
Chapter 6.
“Social
Networking, Mobile Commerce, and Online Auctions,” outlines how companies now
use the Web to do things that they have never done before, such as creating social
networks, engaging in mobile commerce, and operating auction sites.
Chapter 7.
“The
Environment of Electronic Commerce: Legal, Ethical, and Tax Issues,” discusses
the legal and ethical aspects of intellectual property usage and the privacy
rights of customers. Online crime, terrorism, and warfare are covered as well.
The chapter also explains that the large number of government units that have
jurisdiction and power to tax makes it essential that companies doing business
on the Web understand the potential liabilities of doing business with
customers in those jurisdictions.
Chapter 8.
“Web
Server Hardware and Software,” describes the computers, operating systems,
e-mail systems, utility programs, and Web server software that organizations
use in the operation of their electronic commerce Web sites. The chapter
describes the problem of unsolicited commercial e-mail (UCE, or spam) and
outlines both technical and legal solutions to the problem.
Chapter 9.
“Electronic
Commerce Software,” describes the basic functions that all electronic commerce
Web sites must accomplish and explains the various software options used to
perform those functions by companies of various sizes. This chapter includes an
overview of Web services (Web 2.0 technologies), database management, shopping
cart, and other types of software used in electronic commerce.
Chapter 10.
“Electronic
Commerce Security,” discusses security threats and countermeasures that
organizations can use to ensure the security of client computers,
communications channels, and Web servers. The chapter emphasizes the importance
of a written security policy and explains how encryption and digital
certificates work
Chapter 11.
“Payment
Systems for Electronic Commerce,” presents a discussion of electronic payment
systems, including mobile banking, electronic cash, electronic wallets, and the
technologies used to make stored-value cards, credit cards, debit cards, and
charge cards work.
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